What is Viterbi?
Viterbi is an engineering application of probability theory. This branch of mathematics analyzes past observations and substitutes unknown variables with statistical values, which assists in deriving solutions to dynamic problems. In layman terms, the Viterbi principle can be used to accurately discover the single likely cause for any observed outcome.
The most common applications consist of computer simulations or system modeling, but these methods can be applied to business management and online marketing. We form strategies to achieve desired outcomes, despite a wide set of uncertainties and variables. Viterbi SEO Mgmt utilizes long withstanding engineering principles to provide confident, profitable & sustainable business growth.
What is SEO?
Search Engine Optimization (SEO), in its most basic form, is the "process of improving the volume...of traffic to a website...from search engines" (Wikipedia). The underlying principle of SEO is the earlier a web page appears in a search result set, the more website visitors it will receive from that particular keyword search. The usefulness and reputation of a search engine, such as Google, depends on the relevance of the result set it gives back to visitors.
While there may be millions of web pages that include information regarding a particular search, some pages will be more relevant, popular or authoritative than others. Most search engines utilize algorithmic (unbiased) methods to rank the "best" results first and for this reason, people make purchases from websites found within the first 10 search results.
A resonating issue for any successful business is the difficulty of maintaining financial sustainability. The requirements of any sustained process revolves around resource management. Sustainability is defined as "a method of...using a resource so that the resource is not depleted or permanently damaged" (Merriam-Webster). In business, avoiding the depletion of resources is not quite straightforward. This is easily demonstrated by the increasingly high business failure rate.
The challenging nature of business revolves around one underlying principle; capital resources must be managed thoroughly. In other words, money is easier to spend than to earn. The effectiveness of each management style varies significantly. Management can be described as the dynamic relationship between problem solving, decision making & execution. Engineers are the only professionals with a background explicitly dedicated to technical problem solving.
Businesses which fail often execute very important decisions with severe personal bias and subjectivity. Business owners should consult with a marketing specialist prior to any advertising campaign based off personal intuition. It's important to choose a consultant that understands all these principles and can execute strategies created to manage your resources most effectively.